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Vermont Advertising

August 22, 2005

Vermont Advertising

A state with a small population and big dreams, Vermont has taken up more space on the national stage than one might expect from a state its size. The “Green Mountain State,” Vermont offers truly unique scenery. The lush, dark green rolling hills that stretch away from Vermont’s placid highways are not to be found anywhere else. Couple this with beautiful stretches of river, some of which feature nationally famous lighthouses, and its clear that Vermont has the potential to be a massive tourist draw.

The fact is, Vermont’s outdoor attractions such as skiing, hiking, and hunting bring in tourists from around the world. But Vermont has much more to offer than natural beauty. Alongside its pristine forests and incomparable mountains are urbane mid-sized cities, solid manufacturing industries, and a vibrant small business community that enjoys a consumer-mindset that seeks out products that are both local and unique rather than mass-produced out of state.

Top online verticals for Vermont:

• teddy bear
• casting
• real estate
• vacation
• country store
• bed breakfast
• travel
• lodging
• lottery
• newspaper
• inn
• tourism
• state parks
• lawyer
• dmv
• tire
• hotel
• jobs
• resort
• ski
• campground
• wedding

Important Vermont statistics:

• Geographic Area: Vermont
• Population: 608,827
• Sex: Male (49.0%)
• Female (51.0%)
• Median Age: 37.7
• Race: White (96.8%), Black or African American (0.5%), American Indian and Alaska Native (0.4%), Asian (0.9%), Other (0.2%)
• Languages Spoken: English (94.1%), Spanish (1.0%), Other Indo-European languages (4.2%), Asian and Pacific Island languages (0.5%)

Largest Cities:

• Burlington
• Essex
• Colchester
• Rutland
• South Burlington

Largest Counties:

• Chittenden County
• Rutland County
• Washington County

Vermont Income Levels:

• Median Income (individual): $40,856
• Median Income (family): $48,625

Top Occupations:

• Management, professional, and related occupations (36.3%)
• Sales and office occupations (24.5%)
• Service occupations (14.6%)
• Production, transportation, and material moving occupations (14.0%)

Top Industries:

• Educational, health and social services (24.1%)
• Manufacturing (15.1%)
• Retail trade (12.0%)
• Arts, entertainment, recreation, accommodation and food services (8.6%)

Advertising in Vermont

In Vermont, high-quality items produced with vision are at a premium. From teddy bears to ice cream, Vermont’s consumers go out of their way to support local business. Burlington and other cities sport restaurants with original, upscale menus that reflect both modern culinary sensibilities as well as the Northeast’s purely local food culture. The carefully planned décor of these small, delicious eateries is a perfect example of the attention to detail Vermont consumers love.

Smart business owners take the steps necessary not to miss out on the chance to become successful pursuing their dreams in Vermont’s business environment of unmatched hospitality. Whether you plan to take advantage of the many small business opportunities particular to Vermont or breaking ground within an established industry, one things is clear: without good advertising, your business can’t survive. To really draw Vermont’s tourist trade to your business, it will take more than roadside signs and word of mouth.

These days, a smart way to advertise is through search-based online ads. If you use this new and exciting advertising method, tourists from Ohio to South Carolina will see ads for your new restaurant every time they use the Internet to search for “Vermont restaurants,” which means you spend money getting your ads only to people who actually want to visit Vermont. So if you want to see “mountains of green” in your business’ future, be sure to remember Vermont and search-based online advertising.

Texas Advertising

August 22, 2005

Texas Advertising

Texas is the biggest state in the continental US and over the years has cultivated a larger than life image that is now inescapable. The Alamo’s historic last stand, ten-gallon hats and business suits in one outfit, high-stakes poker, and endless miles of desolate beauty baking under an over-sized sun are cornerstones of this US state famously described as a “state of mind”.

As prevalent as this image of a state of cattle-rustlers and independence agitators is, the fact is that Texas is home to a highly industrialized, high tech economy that is every day more international, with growing ties to East Asian firms interested in capitalizing in the burgeoning tech and computer business opportunities in Texas.

With the abundance and diversity of Texas’ resources, its economy is major even on the global scale. Perhaps most famous for its production of cattle and oil, these two industries represent only a fraction of this state’s massive economy. Like they say, everything’s bigger in Texas, and that includes profits.

Top online verticals for Texas:

• lottery
• Texas Rangers
• health insurance
• department of public safety
• lawyer
• attorney general
• education agency
• workforce commission
• real estate
• parks and wildlife
• department of transportation
• dps
• newspaper
• workforce
• dating
• web design
• mortgage
• department of insurance

Important Texas statistics:

• Geographic Area: Texas
• Population: 20,851,820
• Sex: Male (49.6%)
• Female (50.4%)
• Median Age: 32.3
• Race: White (71.0%), Black or African American (11.5%), American Indian and Alaska Native (0.6%), Asian (2.7%), Native Hawaiian and Other Pacific Islander (0.1%), Other (11.7%)
• Languages Spoken: English (68.8%), Spanish (27.0%), Other Indo-European languages (1.9%), Asian and Pacific Island languages (1.9%)

Largest Cities:

• Houston
• San Antonio
• Dallas
• Austin
• Fort Worth

Largest Counties:

• Harris County
• Dallas County
• Tarrant County

Texas Income Levels:

• Median Income (individual): $39,927
• Median Income (family): $45,861

Top Occupations:

• Management, professional, and related occupations (33.3%)
• Sales and office occupations (27.2%)
• Service occupations (14.6%)

Top Industries:

• Educational, health and social services (19.3%)
• Retail trade (12.0%)
• Manufacturing (11.8%)
• Professional, scientific, management, administrative, and waste management services (9.5%)

Advertising in Texas

Texans have a reputation for being outgoing, uninhibited, and always willing to have a good time. This may explain part of why Texas is such a popular tourist destination, but it should be kept in mind that Texas is also the site of a NASA space center, popular resorts along the Gulf Coast, and dozens of state parks. Texas’s major cities (there are three with populations of over a million) are also important tourist centers, and Texas as a whole enjoys billions of dollars worth of tourist revenue each year.

This combination of a huge tourist industry and virtually unmatched industrial and agricultural production makes Texas one of the best states to do business in. Whether you’re pursuing business opportunities in a Texas specialty such as longhorn cattle or a more conventional industry such as real estate or electronics, it’s important to stay on the map in this oversized state.

The best way to do that these days is with a cost-effective advertising method that will allow you to connect with customers not only in Texas, but around the world as well. Search-based online advertising offers its users several unique advantages. Most importantly, your ads are potentially visible to anyone who can access the Internet and is interested in what your business provides. Marketing data analysis tries to pin down where are the best areas or demographics to target with your ads, but search-based online advertising lets the customers come to you. When someone uses the Internet to search for information about something, they are shown ads related to their web search. If one of those ads could be yours, imagine the possibilities for your business. If you’re setting up shop in Texas and need a great way to find customers, just choose search-based online advertising, and round ‘em up!

Tennessee Advertising

August 22, 2005

Tennessee Advertising

Between the twang of Nashville, the bluegrass hills, and the fertile tobacco fields, it’s hard to find a state more connected to rural life than Tennessee.

What may surprise some, however, is that Tennessee is an industry-driven state, benefiting from ever-increasing relationships with Japanese companies. For several decades this state has vigorously pursued the diversification and modernization of its economy, moving away from agriculture to a variety of sectors, such as banking and finance.

Tennessee has been aided in this long-term strategy by its significant hydroelectric power resources. In fact, Tennessee is part of an interstate collaboration that coordinates energy harvesting throughout the region’s many large rivers.

These dammed rivers and their accompanying man-made lakes are attractive to those interested in fishing and other water activities, which along with the musical delights offered in Memphis and Nashville contribute to a thriving tourism industry. Tennessee’s hot, humid climate generally does not accommodate dramatic winters, and most tourist-related businesses are able to enjoy a long, profitable season each year.

Top online verticals for Tennessee:

• vacation
• lottery
• travel
• forge pigeon
• hotel
• cabin rental
• real estate
• aquarium
• bed breakfast
• horse walking
• state park
• newspaper
• tourism
• lawyer
• education department
• rafting

Important Tennessee statistics:

• Geographic Area: Tennessee
• Population: 5,689,283
• Sex: Male (48.7%)
• Female (51.3%)
• Median Age: 35.9
• Race: White (80.2%), Black or African American (16.4%), American Indian and Alaska Native (0.3%), Asian (1.0%), Other (1.0%)
• Languages Spoken: English (95.2%), Spanish (2.5%), Other Indo-European languages (1.3%), Asian and Pacific Island languages (0.7%)

Largest Cities:

• Memphis
• Nashville
• Davidson
• Knoxville
• Chattanooga
• Clarksville

Largest Counties:

• Shelby County
• Davidson County
• Knox County

Tennessee Income Levels:

• Median Income (individual): $36,360
• Median Income (family): $43,517

Top Occupations:

• Management, professional, and related occupations (29.5%)
• Sales and office occupations (26.1%)
• Production, transportation, and material moving occupations (19.9%), Service occupations (13.7%)

Top Industries:

• Manufacturing (18.9%)
• Educational, health and social services (18.6%)
• Arts, entertainment, recreation, accommodation and food services (7.5%)
• Professional, scientific, management, administrative, and waste management services (7.4%)

Advertising in Tennessee

Tennessee’s manufacturing is exceptionally diverse. Tennessee’s industries carry out the manufacture of several types of materials, with items as diverse as cars and textiles being heavily produced. All of this production is made possible by the state’s rich natural resources. All of this progress has not slowed Tennessee’s agriculture, historically the backbone of the state’s economy. Ranches, dairies, and other livestock production are not as common as plantation crops such as soybeans or cotton.

So whether you’re interested in starting a Tennessee golfing or rafting business serving the state’s many outdoors-loving tourists, or want to start a steamy new club in the heart of jazzy Memphis, the problem you face is the same: How do you tell people there’s a great new business in town?

When you start out it can be difficult to earn a reputation for your business and create good word-of-mouth. Until then you’ll probably need to advertise. When people come to Memphis, they could know that they want to look for an electric guitar, but they might not know where to go to find it. They go online, buy their plane ticket, and start searching for music stores in Memphis.

If you’re lucky, your web page will land at the top of their search results, but then again, maybe it won’t. Everyone knows that the Internet is a very helpful tool in operating a business, but not everyone knows the most effective ways to use it. The exciting new business practice utilizing the Internet is called search-based online advertising. This form of advertising places your ads right alongside the web’s most popular search-results. If you want to use the very active Tennessee real estate market to start your new business, it could help to first acquire some real estate yourself, online.

South Dakota Advertising

August 22, 2005

South Dakota Advertising

South Dakota’s most famous tourist site is almost certainly historic Mt. Rushmore, but the state’s lesser-known natural marvels are also a big tourist draw. The South Dakota Badlands are often compared to the imagined landscape of some far away planet. The Badlands consist of sharply rising hills that have several colorful layers of minerals and sediment. Seeing the smooth grassy plains vanish into this startling landscape can really make visitors feel like they’re visiting another world.

But South Dakota is more than a memorial to presidents past and the host of strange and unique natural beauty. Towns such as Spearfish, South Dakota are very desirable places to live. Spearfish is a mid-sized but surprisingly cosmopolitan college town ringed by gently sloping hills. It enables its residents to enjoy both high-minded culture as well as the outdoors, offering a comfortable and engaging lifestyle to people of all ages.

With the amazing sights and comfortable living found in South Dakota, it’s no wonder that these days more and more people are finding new riches in those Black Hills so long after the discovery of gold.

Top online verticals for South Dakota:

• game fish and parks
• schools
• mortgage
• real estate
• lawyer
• tourism
• newspaper
• spearfish
• vacation
• lottery
• hotel
• travel
• job service
• banks
• pheasant hunting

Important South Dakota Statistics:

• Geographic Area: South Dakota
• Population: 754,844
• Sex: Male (49.6%)
• Female (50.4%)
• Median Age: 35.6
• Race: White (88.7%), Black or African American (0.6%), American Indian and Alaska Native (8.3%), Asian (0.6%), Other (0.5%)
• Languages Spoken: English (93.5%), Spanish (1.4%), Other Indo-European languages (2.8%), Asian and Pacific Island languages (0.4%)

Largest Cities:

• Sioux Falls
• Rapid City
• Aberdeen
• Watertown
• Brookings

Largest Counties:

• Minnehaha County
• Pennington County
• Brown County

South Dakota Income Levels:

• Median Income (individual): $35,282
• Median Income (family): $43,237

Top Occupations:

• Management, professional, and related occupations (32.6%)
• Sales and office occupations (26.5%)
• Service occupations (15.6%)
• Production, transportation, and material moving occupations (14.2%)

Top Industries:

• Educational, health and social services (22.0%)
• Retail trade (12.0%)
• Manufacturing (11.1%)
• Arts, entertainment, recreation, accommodation and food services (8.3%)

Advertising in South Dakota

It was originally the discovery of gold that propelled South Dakota’s development, and to this day natural resources are one of South Dakota’s major sources of income. Productive farmland covers much of the state, and consequently a great deal of South Dakota’s economy revolves around agricultural industry value-adding businesses such as food processing plants. Casinos are popular with locals, and are also an attractive draw for many tourists. South Dakota’s many attractions, from the Black Hills to the Badlands to Mt. Rushmore, promote the success of the state’s hospitality industry.

This forward-looking, rapidly changing state offers prospective entrepreneurs excellent chances for success, but prudent business owners will take matters into their own hands with a carefully planned, productive advertising strategy. Any marketing strategy should include Internet advertising, and with recent developments in the online marketing industry, business owners should be more optimistic than ever. The hot new technique is called search-based online advertising.

Search-based advertising is more desirable than other forms of advertising for several reasons, not the least of which is that it saves you money. It’s a strategy that helps hold down your advertising costs by ensuring that the money you spend on advertising connects your advertising message with people likely to be interested in your business. If someone is searching for “the Badlands,” your advertisement for a campground near the Badlands will appear next to their search results!

Search-based online advertising will help pave the road to success in South Dakota, allowing you to enjoy the state’s natural wonders, charming mid-sized cities, and the rich cultural heritage of the state’s many Native American Reservations.

South Carolina Advertising

August 22, 2005

South Carolina Advertising

Charleston, South Carolina is a beautiful city, unique in its architecture, history, and cultural heritage. As well as being a heart of Southern culture, it is an important port for South Carolina as well as other states in the region, helping connect this part of the South with other countries and new industries. South Carolina’s coast also contains miles of pristine beaches and eerie marshes that are an irresistible draw for tourists

Like many states, South Carolina has is recent years seen its agricultural system move towards large-scale farming operations. This may be in part responsible for South Carolina’s shifting and dynamic economy. The state has long been an important site for the US military, with several noted military academies such as the fabled Citadel shaping the state’s character, and military bases fueling several of the state’s industries and consumer economy. While agriculture is the state’s traditional economic mainstay, the tourist industry draws more income.

Top online advertising for South Carolina:

• lottery
• real estate
• vacation
• lawyer
• beach
• attorney
• bed breakfast
• newspaper
• state park
• dmv
• credit fedral union
• job
• government
• department education
• medical university
• power ball

Important South Carolina statistics:

• Geographic Area: South Carolina
• Population: 4,012,012
• Sex: Male (48.6%)
• Female (51.4%)
• Median Age: 35.4
• Race: White (67.2%), Black or African American (29.5%), American Indian and Alaska Native (0.3%), Asian (0.9%), Other (1.0%)
• Languages Spoken: English (94.8%), Spanish (2.9%), Other Indo-European languages (1.5%), Asian and Pacific Island languages (0.7%)

Largest Cities:

• Columbia
• Charleston
• North Charleston
• Rock Hill
• Greenville

Largest Counties:

• Greenville County
• Richland County
• Charleston County

South Carolina Income Levels:

• Median Income (individual): $37,082
• Median Income (family): $44,227

Top Occupations:

• Management, professional, and related occupations (29.1%)
• Sales and office occupations (25.2%)
• Production, transportation, and material moving occupations (19.0%)
• Service occupations (14.7%)

Top Industries:

• Manufacturing (19.4%)
• Educational, health and social services (18.6%)
• Retail trade (11.9%)
• Arts, entertainment, recreation, accommodation and food services (8.3%)

Advertising in South Carolina

The humidity that some South Carolinians lament during the hot peak summer months is a boon to this state, providing ample assurance of good crops as well as swollen rivers whose power is harnessed to produce electricity-a happy circumstance for the state’s industries. South Carolina’s auto, chemical, and farming industries all benefit from the moist air characteristic of this state’s climate.

South Carolina offers tourists a long, enjoyable summer season on the coast. Providing restaurants and accommodation to those seeking some relaxation in this languid state is a big business, with a variety of accommodations-from campgrounds to upscale resorts-finding a profitable niche.

The long tourist season helps beachside businesses here thrive. Water recreation companies, such as boat rentals, and other related businesses such as swim shops and ice cream parlors are sure to find a receptive market. Cities also experience increased tourism during the warm months, as people come to sample the distinct South Carolina cuisine and its cities’ noted gardens.

But you’ll sleep better through those long, hot Charleston nights knowing that your business is on the right track. An essential part of ensuring your business continues to grow, or that your new business doesn’t get lost in the crowd, is to advertise. Advertising can be tricky, marketing data is often difficult to interpret, and sometimes you’re not sure what you’re paying for. What a relief to hear that now there’s a method that helps you get more of what you want out of your advertising.

The new technique making waves in the advertising industry is called search-based online advertising. What makes it so revolutionary is that it’s personalized. Only people using the Internet to search for terms related to your business will see your ads. This increases the potential of your advertising budget while simultaneously connecting your business with customers from around the world, helping you start a great new South Carolina business.

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