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Combat Click Fraud By Blocking Low Quality Traffic

August 7, 2007

My latest article: Combat Click Fraud By Blocking Low Quality Traffic was published at Search Engine Land today.

Learn:

• How to block your ads from showing in certain countries
• How to block competitors from clicking on your ads
• See which content network sites are sending you traffic
• How to keep yourself from showing for keyword searches
• How to block content network sites
• Determine how many clicks you did not pay for
• Next steps…

It’s a bit of a follow-up to Content Network Optimization; but instead of focusing on how to optimize for the content network – it’s more about how to block low quality traffic (search and contextual) from the search engines.

enjoy.

How to Optimize a Contextual Advertising Campaign

July 13, 2007

My latest article on Search Engine Land is now out that goes into depth about contextual optimization:

The major pay per click engines, such as Google and Yahoo, include two different types of distribution: On their own search engine result pages, and on content pages elsewhere on the web. These two types of advertising, while often lumped together under the pay-per-click (PPC) label, are very different. Advertiser’s ability to control these networks and consumer’s interaction with these networks are completely different. Hence, they should be treated as completely separate types of distribution.

Often contextual advertising gets a (sometimes undeserved) bad rap. There are techniques that you can use to have a very effective contextual ad campaign.

Enjoy the entire article on SEL.

If you’re showing contextual ads on your site – Do Not Block these Bots

April 23, 2007

Google, Microsoft, and Yahoo have bots that belong to their contextual ad programs.

These bots spider web pages to understand what the page is about so they can match appropriate advertising.

If any publishers are blocking these bots they will keep themselves from having the proper (or in some cases, any) ads show on their website.

Block these bots (if you’re showing contextual ads on your site) and you will lose money.

The useragents not to block:

Mediapartners-Google
MSNPTC
YahooYSMcm

Microsoft adCenter to Launch Contextual Program This Fall

August 2, 2006

Microsoft plans to launch their own contextual program this fall. It will be a US only invite pilot, however, one can request to be invited. What’s going to be interesting to see is how many features they plan on porting into contextual. For instance, they plan on supporting demographic targeting.
Read more

Increasing the Effectiveness of AdSense Ads through Section Targeting

December 13, 2005

One of the largest problems with AdSense is often the ads are irrelevant to your content.

This is especially true of blogs where the ads might be about blogging, or the rest of your navigation, and not about the specific topic on that page.

The more relevant an ad is to that exact topic, the higher the relevancy to your reader. The higher the relevancy to your reader – the higher the CTR (click through rate).

Alternately, the worse the targeting is, the lower Read more

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