Lycos Relaunches PPC Program Powered by MyGeek

July 30, 2006

Lycos has re-launched their PPC program with many new features. Their new PPC back-end provider is MyGeek. The new feature set contains items that have traditionally been part of a CPM program. After looking through their documents and options, I decided to re-launch a Lycos campaign and add it to my conversion test. Then the trials began… Read more

Kanoodle Review

July 30, 2004

Kanoodle started as a middle of the road pay per click search engine. They had a lot of small distribution partners, and no major partner. While they had a nice traffic stream, they did suffer from some poor conversion rates.
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ePilot Review

June 30, 2004

ePilot is a second tier search engine that will rival FindWhat and Kanoodle for which one ascends to the first tear results first.
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FindWhat Review

May 30, 2004

FindWhat is one of the few publicly traded pay per click search engines. When they came on the scene, they were a must use source of advertising. They slowly fell in rank until recently when they took a different approach.
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Enhanace (formerly Ah-ha) Review

August 30, 2003

Enhance has many features for a second tier pay per click search engine. There are opportunities for adding logos to ads, and banner advertising.
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