Google AdWords Seminar for Success is Heading to Phoenix

March 16, 2010

The AdWords Seminar for Success series is heading to Phoenix.

When: March 14th & 15th 
Where: Embassy Suites Tempe – Phoenix
4400 South Rural Road
Tempe, AZ 85282

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.

Steve Hodgdon

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka
President
lpo-consulting.com/

Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.

You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.

I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.

Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka

Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.

Valeri Volkov
United City Group Clearwater, FL

Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.

Jay Papineau
IT Manager
Northwest Clinical Research Center

I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.

Walt Monk
Owner
WebWelcomer.com

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.

Kenneth H. Butler
Butler Information Technologies, Inc.

Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.

Dennis
Wicked Media NV

I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!

John MacKenzie
President
EthicalHost.ca

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.

Rick D. from Minneapolis

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Anonymous

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Anonymous

Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.

Debbie Formica
Martindale’s Natural Market

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Bill S.

I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!

Brian Groce
Clear Notions Studio

I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.

James Bird
marshalfirth.com

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon? :) Thanks very much.

Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.

Anonymous

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!

Tony Mandarich
Mandarich.com

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Matt Nelson

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.

Chris Lude
Denver-PPC.com

Advanced AdWords Seminar Coming to Washington DC

February 3, 2010

The AdWords Seminar for Success series is heading to Washington DC.

When: March 9 & 10
Where: The Westin Grand
2350 M Street NW
Washington D.C. 20037

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

The AdWords Seminars for Success Series is Stopping in San Diego

January 19, 2010

The AdWords Seminar for Success series is heading to San Diego.

When: February 23 & 24
Where: DoubleTree Hotel San Diego Downtown
1646 Front Street
San Diego, CA

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.

Steve Hodgdon

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka
President
lpo-consulting.com/

Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.

You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.

I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.

Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka

Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.

Valeri Volkov
United City Group Clearwater, FL

Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.

Jay Papineau
IT Manager
Northwest Clinical Research Center

I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.

Walt Monk
Owner
WebWelcomer.com

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.

Kenneth H. Butler
Butler Information Technologies, Inc.

Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.

Dennis
Wicked Media NV

I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!

John MacKenzie
President
EthicalHost.ca

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.

Rick D. from Minneapolis

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Anonymous

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Anonymous

Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.

Debbie Formica
Martindale’s Natural Market

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Bill S.

I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!

Brian Groce
Clear Notions Studio

I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.

James Bird
marshalfirth.com

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon? :) Thanks very much.

Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.

Anonymous

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!

Tony Mandarich
Mandarich.com

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Matt Nelson

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.

Chris Lude
Denver-PPC.com

The First AdWords Seminar of 2010 Will be in Houston

January 13, 2010

The AdWords Seminar for Success series is heading to Houston.

When: February 16th & 17th

Where: Hilton Houston Westchase

9999 Westheimer Road

Houston, Texas 77042

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified

  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.

Steve Hodgdon

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka

President

lpo-consulting.com/

Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work

  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing

  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.

You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.

I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.

Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka

Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.

Valeri Volkov

United City Group Clearwater, FL

Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.

Jay Papineau

IT Manager

Northwest Clinical Research Center

I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.

Walt Monk

Owner

WebWelcomer.com

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.

Kenneth H. Butler

Butler Information Technologies, Inc.

Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.

Dennis

Wicked Media NV

I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!

John MacKenzie

President

EthicalHost.ca

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.

Rick D. from Minneapolis

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Anonymous

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Anonymous

Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.

Debbie Formica

Martindale’s Natural Market

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Bill S.

I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!

Brian Groce

Clear Notions Studio

I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.

James Bird

marshalfirth.com

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon? :) Thanks very much.

Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.

Anonymous

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!

Tony Mandarich

Mandarich.com

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts

Director of Information Technology Nelson Architectural Engineers, Inc.

Investigative Engineering & Forensic Technology

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham

Cunninghamn Gas Products

CunninghamLiving.com

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Matt Nelson

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.

Chris Lude

Denver-PPC.com

Last AdWords Seminar of the Year. We’re headed to Miami

October 29, 2009

The AdWords Seminar for Success series is heading to Miami.

When: December 1st & 2nd
Where: Embassy Suites Miami International Airport Hilton
3974 NW South River Drive
Miami, FL 33142

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

See What Other Attendees Have Said:

 

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

AdWords Seminars are Stopping in Seattle

September 29, 2009

The AdWords Seminar for Success series is heading to Seattle.

When: October 20 & 21
Where: Hilton Seattle Airport Hotel & Conference Center
17620 International Blvd
Seattle, WA 98188

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

The AdWords Seminars for Success are going to Dallas

September 22, 2009

The AdWords Seminar for Success series is heading to Dallas.

When: October 13 & 14
Where: DoubleTree Hotel Dallas Market Center
2015 Market Center Blvd
Dallas, TX 75207

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

Last Chance to Sign up for the AdWords Seminar in New York City

September 15, 2009

The AdWords Seminar for Success series is stopping in New York City.

When: September 23 & 24
Where: Doubletree Times Square
1568 Broadway
New York,NY 10036

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

Hello Denver. The AdWords Seminars for Success are coming to the Mile High City

June 24, 2009

The AdWords Seminar for Success series is stopping in Denver, Colorado.

When: August 4th & 5th 
Where: Doubletree Hotel Denver
3203 Quebec St
Denver, CO 80207

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

The Advanced AdWords Seminars are coming to Minneapolis

June 15, 2009

The AdWords Seminar for Success series is stopping in Minneapolis, Minnesota.

When: July 16th & 17th (Thursday & Friday) 
Where: Doubletree Hotel Minneapolis-Park Place
1500 Park Place Blvd
Minneapolis, MN 55416

The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.

Feel free to contact us if you have any questions.

Before you read the new curriculum, don’t forget the fun goodies you also get for attending:

  • $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
  • 2 USB Thumb Drives with Presentation Materials (1 for each day)
  • Other Google Goodies

Curriculum Day 1

AdWords Seminar 301: Advanced Account Optimization
Morning Session Afternoon Session
Psychology of Search

Best Practices for PPC Success

  • Understanding Keywords
    • Keyword Research
      • Long Tail Keywords
      • Wide vs. Deep Keywords
    • Negative Keywords
    • Search Query Reports
  • Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering Websites
    • Competitive Research
  • Creating Compelling Ad Copy
    • Connecting with the Searcher
    • Unique Selling Proposition
    • Benefits vs. Features
  • Landing Pages that Convert
    • Showcasing the Answer
    • Where to Send Traffic
    • Best Practices
    • Usability Overview

Advanced Optimization Techniques

  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
  • Increasing PPC Conversion Rates
    • Ad Copy Calls to Action
    • Optimizing Landing Pages

Open Q&A

Quality Score Demystified
  • What is Quality Score
  • How Actual CPC is Calculated
  • Quality Score Factors
  • How to Increase Your Quality Score
  • Using Keyword Reports

Beyond Text – Multimedia Ads

  • Video Ads
  • Image Ads
  • Widget Ads
  • Display Ad Builder

Content Network Deep Dive

  • Overview of the Content Network
  • Data:
    • Placement Performance Report
    • Demographics Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced Campaigns
  • Content Campaign Organization
  • AdSense Preview Tool
  • Ad Planner

Advanced Geographic Targeting

  • The Technology
  • Effectively Reaching Local Audiences
  • Local Business Ads
  • Geographic Performance Reports

AdWords Editor: Quick and Easy Account Changes

  • Live AdWords Editor Demo
  • Making Large Account Changes in Minutes

Google Analytics Implementation

Open Q&A

**Bonus Presentation: Marketing in a Down Economy

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products


Curriculum Day 2

AdWords Seminar 302: Advanced Conversion Optimization
Morning Session Afternoon Session
Setting Profitable Business Goals Putting Your Ad Dollars to Work
  • Ad Delivery
  • Bidding Types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer

Learn How to Track Conversions

  • Implementation
  • Measurement

Exploring ROI and Profit

  • Calculating Bids

Effective Bidding Strategies

  • Position Preference
  • Ad Scheduler
    • Basic
    • Advanced
    • Time Sensitive Ads
  • By Location

My Client Center

Successful Account Organization

  • When to Create Campaigns
    • Content vs. Search
    • Budget
    • Geography
    • Product or Service Types
    • Ad Scheduling
  • When to Create AdGroups
  • Organizing Ads and Keywords
Find Effective Messages through Split Testing
  • Overview of Testing
    • Ad Delivery Methods
    • Statically Relevant Information
  • Ad Copy Testing
    • Advanced Ad Writing
    • Split Testing Ad Copy
    • Ad Performance Reports
  • Landing Page Testing
    • Where to Send Traffic for Testing
    • How to Test Page Layouts
    • Split Testing Landing Pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined Landing Page and Ad Testing Variations
    • Understanding the Reports
    • Lifetime Visitor Values

Be More Productive Using AdWords Reports

  • Keyword Report
  • Search Query Performance
  • Other Reports

Google Analytics Reporting

  • Site Overlay
  • Conversion Funnels
  • AdWords Account Navigation

Click Quality and Reporting

Even More Tools for Effective Research

  • Ad Planner
  • SK Tool
  • Trends
  • Widget Ads

Resources

Open Q&A

**Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week.  I just wanted to say I really appreciated the content you offered.  Your material was well balanced.  I was fearful that because my company is not a product-selling company that we would not benefit from your information.  That couldn’t have been further from the truth.  Your seminar validated to me that the direction we have taken so far is appropriate.  It is good to see and hear from an expert that we have made good decisions about our Adwords strategy.   Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

Brad, great job with the seminar.  It was taught well and at a good learning pace.  You handled the array of questions from simple to hard with great explanations and analogies.  I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!

Tony Mandarich

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.

Maybe that’s something you guys could
offer soon? :)

Thanks very much.
Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people.  He knows Google adwords inside and out.  I was thoroughly impressed by his presentation.

-Anon

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.

Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com

Next Page »

Google AdWords
Seminars for Success

Learn about Google AdWords from experts hand selected by Google.

These seminars will educate advertisers on the creation and management of successful AdWords campaigns.

Upcoming Seminars:

Phoenix AdWords Seminars April 14th & 15th
Chicago AdWords Seminars April 29th & 30th
Vancouver AdWords Seminars May 5th & 6th
Denver AdWords Seminars May 18th & 19th
Minneapolis AdWords Seminars May 26th & 27th

Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city

Brad Geddes


Brad Geddes Brad Geddes aka eWhisper
View Brad Geddes's profile on LinkedIn











Leslie Clark


Leslie Clark Leslie Clark
View Leslie Clark's profile on LinkedIn

Other Memberships














Local Search Ranking Factors Contributor

2008 SEMMY Runner-Up