Hello Denver. The AdWords Seminars for Success are coming to the Mile High City
The AdWords Seminar for Success series is stopping in Denver, Colorado.
When: August 4th & 5th
Where: Doubletree Hotel Denver
3203 Quebec St
Denver, CO 80207
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text - Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad - GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon? 
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
The Advanced AdWords Seminars are coming to Minneapolis
The AdWords Seminar for Success series is stopping in Minneapolis, Minnesota.
When: July 16th & 17th (Thursday & Friday)
Where: Doubletree Hotel Minneapolis-Park Place
1500 Park Place Blvd
Minneapolis, MN 55416
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text - Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad - GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
Advanced AdWords Seminars for Success is Coming to Boston
The AdWords Seminar for Success series is stopping in Boston, MA.
When: June 24th & 45th
Where: Embassy Suites Boston at Logan Airport
207 Porter St
Boston, MA 02128
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text - Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad - GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
Speaking at SES on Ads in a Quality Score World
In addition to speaking at SES on Creating Compelling Ads, I will also be speaking on ‘Ads in a Quality Score World‘.
I’ll be focusing on Google’s complex quality score formula. As the information is reviewed by Google for the AdWords Seminars, its as close to official as you’ll often see on the web by any non-Google employee.
If you’d like to dig more into how quality score works, there’s also a series of blog posts on the AdWords Quality Score Factors.
Speaking at SuperZoo: Grow your Business With an Online Presence
I’m giving a two hour seminar at SuperZoo, a vertical trade show for the pet industry, on introducing your business to the web.
SuperZoo is taking place September 18th-20th in Las Vegas; at the Vegas convention center. If you are in the pet industry; a distributor of food or products, a retail store, a pet store, kennel, animal hospital, or anything else in the pet industry, this is a free three day conference to meet, network, and see exhibitors across your vertical.
The seminar agenda is straightforward:
- Why your business should be online
- Best practices for creating websites
- Overview of search
- An intro to search engine advertising (PPC)
- An intro into ranking in the search engines (SEO)
- How to get your business information into local search properties
- How to measure the effectiveness of your website
- Case studies
Seminar: Grow Your Business with an Online Presence
When: Thursday, September 20th from 9:00 a.m. to 11:00 a.m.
Where: Conference Room Upper Level Convention Center
Summary: Today’s advertising landscape is changing so quickly, business owners and marketers are rapidly being forced to come to terms with the impact of online media. However, in the ever-changing interactive world many companies don’t know where to start when positioning their company in front of online customers. In this session you will learn what search marketing is and why it is important to your business, the steps necessary to create an online presence, how to drive traffic to your website, and optimizing your online marketing campaigns to obtain superior results.
Hope to see you there.
Speaking at SES San Jose on Creating Compelling Ads
SES San Jose is always one of my favorite conferences of the year. The proximity to Google, Yahoo, and Silicon Valley always make it quite the event (and everyone wants to attend the Google Dance).
If you’ve only been to the NYC or Chicago Search Engine Strategies show, it’s a completely different conference.
SES NYC = Madison Avenue
SES San Jose = Silicon Valley
SES Chicago = Die hards (it’s in December in Chicago)
I’ll be in San Jose speaking at the Creating Compelling Ads panel on August 21st.
You can see some of my older presentaions here.
If you’d like to register, or find out more info, here’s the home of SES San Jose.
Local Search: An Intro Seminar in Chicago
Are you still trying to figure out the internet?
Is your company still evaluating if you need to be on the web?
Do the words SEO, PPC, and Data Distribution confuse you?
Are you determining if you need a website, profile, or internet presence?
Do your customers know how to find you on search engines?
What about IYPs?
Or other local properties?
Can you measure the effectiveness of online advertising?
LocalLaunch is conducting a half day seminar in Chicago that will answer those questions and more.
This seminar is for individuals who are still struggling to get their business online, and then learn how to drive traffic to your website. If you want your business online, and you don’t know where to start - this will be a valuable day for you.
This seminar will cover:
- Why your business should be online
- Best practices for creating websites
- Overview of search
- An intro to search engine advertising (PPC)
- An intro into ranking in the search engines (SEO)
- How to get your business information into local search properties
- How to measure the effectiveness of your website
- Case studies
Agenda
- 9:30 – 10:00 Registration
- 10:00 – 2:00 Seminar
- 2:00 – 2:30 RHD Product Demonstration (optional)
- 2:30 – 5:00 Networking Reception (optional)
Cost: $249
Lunch and refreshments will be served during the seminar. The networking reception will allow you to meet other local businesses and have a drink on us.
A representative from Yahoo will also be attending and will be ending the day with a fun contest about the day’s materials.
For more information, please see Marketing Your Chicago Business Online: Meet the Experts.
SEOClass in Manhatten - July 30th-31st
The first SEO Class was very successful. The feedback was excellent, and we’re happy with how the day went. We’ve officially partnered with Webmaster World for the next show which is coming back to New York on July 30th-31st.
The speakers are:
- Michael Grey
- Todd Mailcoat
- Greg Niland
- and myself
Feel free to visit the SEO Class website, view the agenda, or better yet, register.
There’s also a discussion on Webmaster World about the next class.
Hope to see you there.
Brad Speaking at SES Latino
SES Latino was one of my favorite conferences last year. The mix of individuals who attended were quite different from the typical conference scene, hence, they had a different viewpoint on search that was quite interesting to hear and learn.
This year, I’ll be speaking twice at SES Latino:
June 18th: Buying Search Engine Advertising: Latino Edition
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Even with the same search engine company, it may have a different method of selling paid search in Latin America. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.
June 19th: Targeting Spanish/Portuguese Search Ads By Demographics & Behavior
Attracting Latinos requires an in-depth knowledge about specific demographic behavior and culture. Search profiling makes it possible to target searchers with ads long after they’ve done a particular search. There are 3 primary languages spoken among U.S. Hispanics and Latin Americans and 25 countries of origin. In some cases, there are with different values, customs, behaviors, and attitudes to consider. This session will serve as a valuable guide to making your Search Ads more effective.
I expect this year’s conference to be as interesting as last year’s. And, who doesn’t want to spend a few days in Miami?
Hope to see you there.
AdWords Seminars Coming to Dallas
When:
Dallas, TX - Tuesday June 12th, 2007
Where:
Radisson Hotel Dallas Love Field
1241 West Mockingbird Lane
Dallas, TX 75247
Phone 214.630.7000
Driving Directions
Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM
Breakfast and Refreshments Served
Agenda:
Morning:
- The Search Process
- Best Practices
- Keywords
- Generating Keywords
- Creating Keyword Lists
- Match Type
- Negative Keywords
- AdWords Keyword Tool
- Effective Search Ads
- Landing Pages
- Optimizing AdWords Accounts
- Optimizing For Traffic
- Optimizing For Conversions
- Optimizing For Quality Score
- Optimizing For the Content Network
- Conversion Tracking
- AdWords Tools
- Traffic Estimator
- Copy/Move Keywords/Ad Text
- Advanced Search and Editing
- Ad Diagnostic Tool
- Disapproved Ads Tool
- Change History
- Reporting Options
Afternoon:
- Advanced Ad Types
- Local Business Ads
- Image Ads
- Video Ads
- Mobile Ads
- IP Targeting & Geo Keywords
- Local Targeting Options
- Advanced Ad Display
- Ad Scheduling
- Position Preference
- Ad Serving
- Budget Settings
- Ad Delivery
- Bidding Options
- Calculate Your Maximum Bid
- AdWords Editor
- Google Analytics
- Split Testing
- Invalid Clicks
- My Client Center
- AdWords API
- Resources
Hope to see you there.
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Boston AdWords Seminars June 24th & June 25th
Minneapolis AdWords Seminars July 16th & July 17th
Denver AdWords Seminars August 4th & 5th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
