Fred Vallaeys and Brad Geddes Interviewed on Your book is Your Hook Radio Show
August 3, 2010
Fred Vallaeys is the Google AdWords Evangelist and one of my favorite people in the search industry. He also wrote the foreword for Advanced Google AdWords.
Both Fred and I were interviewed on the show, Your Book is Your Hook, the top rated show on the Women’s Radio Network. It’s target market is writers – not advertisers – so it was different than a lot of the normal interviews I give which are more marketing focused.
You can listen to the show here.
In addition, Fred and I both wrote articles about AdWords for writers.
Fred wrote 3 Tips to Jumpstart Your Google AdWords Campaign For Your Book.
I wrote one that was more geared towards what writers need to know to write a good ad copy. So many writers are focused on writing long copy, such as a novel where one sentence just doesn’t matter that much. With PPC ads, each word can be a difference, so there’s a bit different of a thought process. That article is here: Writing A Google Ad May Be Harder Than Writing Your Book – Advanced Tips & Strategies.
You can also watch the show host, Jennifer Wilkov talk about the interviews:
If you want to write a book, want to learn a bit more about how I got the AdWords Evangelist to write the forward for me, or just want to hear more about ad copy writing, the interview is a good listen.
My SES San Francisco Agenda: Where I’ll be speaking and the sessions I’m most looking forward to seeing
July 29, 2010
After speaking for years at SES San Jose, I still have problems remembering SES is going to be in San Francisco this year.
After attending, I’m sure I’ll remember the difference as this show promises to be different than other SESs as there are several new items planned, such as Incisive partnering with other conferences, such as OMS, IAB, and the conversion conference.
I’ve been taking a look through the agenda, and here’s where I plan to be during the week:
Monday
I’ll be getting to San Fran in the afternoon. If you want to chat, I’ll be around and just contact me and we’ll see if we can work something out.
In the evening, I’ll stop by the Connected Marketing Week event.
Tuesday
3pm Book Signing
I’m doing a book signing for Advanced Google AdWords at Wiley’s booth in the exhibit hall at 3pm. If you don’t have a copy, you can buy one at the booth. If you want to stop by and say, “Hi”, I’ll be there for an hour.
4:15 Introduction to Remarketing
I’ve been experimenting with remarketing (you can see how we set up our remarketing campaigns) a lot recently, and want to hear what others are saying about remarketing these days.
Late Webmaster Radio Party – SearchBash
You have to attend – this is the event to be at during the week. I have no idea what Brandy and Daron have planned; but you won’t want to miss it.
Wednesday
1pm Stretching Your Marketing Dollars
Fred Valaeys (Google’s AdWords Evangelist) wrote the forward for my book; and I always like to see him speak. Eli from comScore always gives good stats. Should be interesting to see their creative thoughts on stretching your dollars.
2:30 Offsite Video Interview
Wiley (the publisher of for Dummies, Hour a Day, etc books) is creating a video interview for my book; so of course, I have to be there to give the interview. I’ll be back at the conference after an hour or so.
2:30 Speaking Geek
If I wasn’t going to be offsite; I’d sit in this session. I have a lot of experience in conversing with developers (it helps I know my way around a few code bases); but I’m still not a programmer. If you have issues communicating with developers (and most marketers do even if they don’t know it) this could be a very interesting session.
Just admit it – you want to know what’s next at Google too.
Late: IM Charity Party
I’m a big supporter of charity events; and this is both a good networking event that supports a good cause. Nice combination.
Thursday
I just launched my own PPC Tool, Training, and Community project, so I need to take a peak at the other tools. I don’t really compete with these companies, and I know several of the panelists – so it’s just good to see their positioning and the reactions to those positions.
2 Speaking: Ads in a Quality Score World
I have to attend this session as I’m speaking on Ads in a Quality Score World. It’s myself, David Szetela, Andrew Goodman, and Nick Fox from Google. Each of these speakers is great. Combined – it’s a must see.
4:45 Advanced Paid Search Tactics
If you read this blog, how could you not want to attend this session? I’ve not met David Rodnitzky before, but he’s on my list of people I want to see speak to see what I really think of him. Thomas Bindl, founder of Refined Labs (and a friend I like to support) will also be talking. As Thomas is based in Germany, its interesting to see a non-US perspective.
Other Events
I’ve not had a chance to look at all the partner events that are happening; so if you see some can’t miss items from the other conferences that are happening – please let me know.
The Officially Supported AdWords Seminars are Coming to New York City
June 10, 2010
The AdWords Seminar for Success series is heading to New York City.
Please note; this will probably be our last stop of the year on the east coast.
We might do a Philadelphia seminar later in the year; but at present this is our last one planned for the East Coast until next February or March.
When: July 20th & 21st
Where: Embassy Suites New York
102 North End Avenue
New York, New York 10282
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
Psychology of Search Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
St. Clair Newbern IV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important information that you don’t want to even goto the bathroom. The seminar will pay for itself 10 fold within the first few months. Brad will teach you so many money saving and money making tips. Thanks Brad.
Payam
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your Google Adwords Seminar for Success sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn?t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
Very informative for me. I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords tour explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I recently attended the 2-day Google Seminar for Success in Houston and I must say, it was extraordinarily helpful! Brad was super thorough with the material and presented it in a way that kept our interest and provoked thought and constructive questions the entire time… and this is no easy task for an intensive, information-jammed course like this one. I was very excited to put this new knowledge to work and I fully expect that my business will see measurable progress as a result of Brad’s seminar. THANKS AGAIN!
Danny Shaftel
Shaftel Diamond Co.
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
The AdWords Seminar for Success is Stopping in Chicago
April 14, 2010
The AdWords Seminar for Success series is heading to Washington DC.
When: April 29th & 30th
Where: Hilton Suites Chicago / Magnificent Mile
198 E. Delaware Place
Chicago, IL 60611
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
Psychology of Search Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
St. Clair Newbern IV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important information that you don’t want to even goto the bathroom. The seminar will pay for itself 10 fold within the first few months. Brad will teach you so many money saving and money making tips. Thanks Brad.
Payam
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your Google Adwords Seminar for Success sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn?t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
Very informative for me. I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords tour explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I recently attended the 2-day Google Seminar for Success in Houston and I must say, it was extraordinarily helpful! Brad was super thorough with the material and presented it in a way that kept our interest and provoked thought and constructive questions the entire time… and this is no easy task for an intensive, information-jammed course like this one. I was very excited to put this new knowledge to work and I fully expect that my business will see measurable progress as a result of Brad’s seminar. THANKS AGAIN!
Danny Shaftel
Shaftel Diamond Co.
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
Advanced AdWords Seminar Coming to Washington DC
February 3, 2010
The AdWords Seminar for Success series is heading to Washington DC.
When: March 9 & 10
Where: The Westin Grand
2350 M Street NW
Washington D.C. 20037
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology
Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explanations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients.
All the best!
Tony Mandarich
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions.
Maybe that’s something you guys could
offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
-Anon
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments.
Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
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