What motivates you? Hint: It’s actually not money
June 4, 2010
Did you know:
- The higher the monetary reward you give an employee, the generally worse their performance becomes?
- That’s not true of manual tasks
- It is very true of cognitive tasks
The three best motivating factors for individuals are:
- Autonomy – are you in charge of your destiny?
- Mastery – how can you get better at a skill?
- Purpose – what does your work create
Did you notice that money is not listed?
I once left a job where if I would have stayed another 6 months, I would have received a nice bonus that could have easy been in the six figure range and at minimum it would have been middle five figures.
Why?
Money has never been one of my main motivating factors, and that’s not just lip service – I actually walked away from a nice bonus and comfy job. This decision baffled many of my co-workers, who think money is a motivating factor for everyone.
Why did I walk away?
I like to create. I follow my own rules (sometimes this causes conflicts when I work with someone). I have my own set of ethics and standards which are often higher than many businesses (not a reason I left the previously mentioned job; but I have left another one for that reason, and it was an ethical non-profit).
I’m not alone.
Nothing I’ve said makes me unique.
This is fairly common human behavior. Many people do not have the financial means to leave a job; hence why there is less workplace movement that people desire. However, the same motivating factors still apply.
Wikipedia and Linux were created by non-paid people (who had other jobs); and yet are two highly influential creations.
Digg and YouTube did not become large on their own; they became powerhouses based upon people spending their own time sharing content with the community. Those sharers are not paid individuals.
My degree is in Psychology, with an emphasis on personality theory. Understanding people’s motivations, decisions, and interactions fascinates me (and marketing gives me a great outlet to test theories).
I recently watched a video that expressed these concepts more eloquently that I could ever do in an article. This video is almost eleven minutes long. It’s worth your time.
In fact, if your a boss or have employees report to you – you should watch this.
The video starts off a little slow and basic; don’t let the opening minutes fool you into thinking you understand all of these concepts (and even if you do – this is a great refresher); if you stay and watch the entire video (and think about how to implement these ideas into your workplace) these eleven minutes might alter the way you motivate your employees.
New Videos for the week of 4/19/2010
April 29, 2010
Here are the new videos for this week. None of the videos are must watch videos. If you are new to AdWords, the basic videos about the new ads are worth taking a peak at:
However, if you want to watch some videos, now is the time to take a look at the At Google Talks videos. These are generally longer videos (40 minutes plus) but they are given by experts and authors in the field at Google’s campus and then recorded for public consumption and generally contain excellent content.
New Videos from lifeatgoogle
New Videos from AtGoogleTalks
- Leading@Google: Brett Johnson
- Leading@Google: Annie McKee
- Leading@Google: Michael Feiner
- Authors@Google: Peter Nowak
- Authors@Google: Steven Weinberg
- Leading@Google: Mike Useem
New Videos from GoogleWebmasterHelp
- How many search algorithm changes were made in 2009?
- How does Google rank sites which run on non-standard ports?
- Can I exclude certain words from Googlebot?
- Should I spend time on meta keywords tags?
New Videos from SESConferenceExpo
- Submit Express exhibiting at SES New York 2010
- SiteCore and Web content management at SES New York 2010
- PR professionals can use search to bolster their objectives at SES New York 2010
- Mobile technology and baby marketing at SES New York 2010
New Videos from GoogleGrants
New Videos from GoogleTechTalks
- MariaDB, the Backward Compatible Branch of MySQL(R) Database Server
- Chemistry on the Web: How Can we Crowdsource Chemistry to Solve Important Problems?
New Videos from FastForward
- In the next three years what do you predict will be the biggest marketing changes for brands?
- What is the most important data to evaluate when it comes to online?
- What 3 things are working with new media, like social or mobile?
- What is the value of co-op marketing and have you seen it work?
- How are you integrating offline and online marketing campaigns?
- What is your vision for the future of eCommerce in the next three years?
- Marketing POVs for CPG
- How has the recession affected word of mouth marketing?
New Videos from GoogleBusiness
- AdWords New Ad Models: Changing the way you think of search ads
- AdWords Ad Extensions: Making a good thing even better
- The AdWords New Ad Formats Initiative: Google’s Next Chapter in Search Advertising
News Videos for the week of 4/5/10
April 12, 2010
AdWords Mobile Interface: Google has rolled out a mobile UI for helping you manage accounts on your phone. The mobile UI works well in an iPhone, but many phones are not well supported (mine isn’t supported at all even though it’s a full screen touchscreen phone). You probably don’t want to do a lot of work in your account via a mobile device. However, if you are looking to do some quick edits, pausing/resuming, or check the status of ad groups and campaigns this is a useful interface.
Shelly has created a nice video that looks at the bidding options in AdWords. If you want to move beyond setting max CPC bids, she takes a quick look at the other options.
I’ve also made two videos showcasing what you’ll find inside the new Advanced Google AdWords Book. One is a long, almost 10 minute video, and one is a quick 30 second spot:
And Here’s the very short video:
If you have a suggestion for a new channel we should follow, or wish to see all our subscriptions, you can see our YouTube page.
The rest of the new videos:
New Videos from AtGoogleTalks
- Leading@Google: Daniel Pink
- Authors@Google: Anita Diamant
- Authors@Google: Joseph Stiglitz
- Authors@Google: Marlee Matlin
New Videos from GoogleWebmasterHelp
- Which games do you play?
- Are the webspam reports read by anyone?
- How does URL structure affect PageRank?
- Do pop-unders affect ranking?
New Videos from SESConferenceExpo
- Selling SEO to CEOs and traditional marketers at SES NY 2010
- Social media 101 with Liana Li Evans, Serengeti Communications, at SES New York 2010
- Business.com and PM Digital car giveaway at SES New York 2010
- SES New York 2010 attendee testimonials
- The Telegraph integrates SEO boosting online readership at SES London 2010
New Videos from Google
New Videos from SearchStories
New Videos from ShelleyEllis
New Videos from YahooAdBuzz
New Videos from GoogleTechTalks
- Internet Systems Consortium’s SIE & Google Protobufs
- New Developments in Link Emulation and packet Scheduling in FreeBSD, Linux, and Windows
New Videos from GoogleStudents
New Videos from GoogleChannelUK
New Videos from googleanalytics
New Videos from GoogleApps
- Tour d’horizon de Google Apps pour entreprise
- Google Apps para empresas – Visión General de Mensajería
- Google Apps para empresas – Visión General de Colaboración
New Videos from Googleorg
- Google-Climate Group event: Power in Numbers (Part 4/4 – Final panel)
- Google-Climate Group event: Power in Numbers (Part 3/4 – Carol Browner keynote)
- Google-Climate Group event: Power in Numbers (Part 2/4 – Charlene Begley, GE & Dan Reicher, Google)
- Google-Climate Group event: Power in Numbers (Part 1/4 – Intro/Panel)
New Videos from GoogleBusiness
- AdWords for mobile
- Keyword Tool and the Search-Based Keyword Tool
- AdWords Reporting: Running a Report
- Targeting and Placement Tools
- Ad Creation Tools: Display Ad Builder
- Making It Easy for Customers to Find You
New Videos for the week of 2/22/10
March 1, 2010
Most of the new videos are fairly basic. If you are marketing to Canada, there are some decent videos from FastForward. In addition, as SES has a nice channel – I’m including all the new SES videos (as well as Pubcon). If there’s an SMX channel, please let me know and I’ll also add that one to the updates list.
The best marketing videos is one on analytics:
If you want to learn more about economics. Hal Varian (the chief economist for Google) did an interesting keynote at the American Economic Association titled: Computer Mediated Transactions:
New Videos from AtGoogleTalks
- Authors@Google: Selly Thiam
- Authors@Google: Tom Corwin
- Women@Google: Eve Ensler
- Talks@Google: Fred Hertz
- Authors@Google: Bob Gilbreath
- Authors@Google: Jeff Wise
- Mick Flannery @Google Dublin
- Authors@Google: Bill Barnes
- Muscians@Google: Mumford and Sons
- Authors@Google: Chitra Divakaruni
- Authors@Google: Scotty McLennan
New Videos from GoogleWebmasterHelp
- How will Google search work with pages built with GWT?
- If I use multiple versions of a phrase, would it be seen as keyword spam?
- How can I add more than 1,000,000 URLs to a Sitemap?
- Can having dofollow comments on my blog affect its reputation?
New Videos from SESConferenceExpo
- Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010
- Multilingual PPC campaigns with Jellyfish at SES London 2010
- PRWeb.com expands its UK services at SES London 2010
- Outsourcing services – Indus Net Technologies exhibits at SES London 2010
- SES London 2010 attendee testimonials
- Digital Media meets party politics with Kate Kaye, ClickZ at SES London 2010
New Videos from GoogleAdManager
New Videos from SearchStories
New Videos from FastForward
- How has the recession affected your marketing plans?
- Quels sont les 3 éléments clés auxquels les marketeurs canadiens doivent penser?
- What are some trends that you are seeing in Canadian marketing today?
- What are some key things Canadian government marketers should keep in mind right now?
- How is the relationship between traditional and digital marketing changing in Canada?
- How did digital marketing impact your Remembrance campaign?
- How have you used technology to motivate Canadians to get involved?
New Videos from GoogleStudents
New Videos from Google
New Videos from googleanalytics
New Videos from GoogleChannelUK
- How to create your free website
- Get a Free Website from GetBusinessOnline.co.uk
- AdWords: Create your first campaign!
New Videos from GoogleBusiness
- Media Sandbox Data Visualizations
- Opportunities Tab – Keyword Ideas
- AdWords: Control your costs
- AdWords: Measure your success
New Videos from Google for the week of 2/19/2010
February 19, 2010
Google has not created many new videos for AdWords in the past few weeks. However, they have launched a new social networking option in GMail called Buzz. Our featured video looks through Google Buzz.
Another video that is worth watching is about reaching Mom’s online: MomDotCom Webinar 2/9/2010
New Videos from GoogleChannelUK
- Opportunities tab – keyword suggestions
- Street View Trike at Moses Mabhida Stadium, South Africa
- AdWords: Control your costs
New Videos from GoogleBusiness
New Videos from AtGoogleTalks
- Authors@Google: Tom Chatfield, "Fun Inc": Why Games are the 21st Century’s Most Serious Business
- Authors@Google: Trey Ratcliff
- Authors@Google: Rebecca Goldstein
New Videos from Google
- Highlights of the Get inside the Games Press Conference
- Get inside the Games with Google Press Conference
New Videos from GoogleWebmasterHelp
- Is it worth spending time on creating tags and categories?
- Will Google offer ranking reports?
- Are nofollow links irrelevant?
New Videos from GoogleApps
- Google Apps – A visualization
- DSL Extreme switches to Google Apps
- Setting Up Gmail Delegation
- Clarkstown Central School District builds a collaborative curriculum with Google Apps Education
- Setting Up Google Calendar Delegation
New Videos from GoogleTechTalks
- The Query Complexity of Estimating Weighted Averages
- AFTR the Fire: Carrier Networks and Incremental Deployment of IPv6
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