New Videos for the week of 2/22/10
Most of the new videos are fairly basic. If you are marketing to Canada, there are some decent videos from FastForward. In addition, as SES has a nice channel – I’m including all the new SES videos (as well as Pubcon). If there’s an SMX channel, please let me know and I’ll also add that one to the updates list.
The best marketing videos is one on analytics:
If you want to learn more about economics. Hal Varian (the chief economist for Google) did an interesting keynote at the American Economic Association titled: Computer Mediated Transactions:
New Videos from AtGoogleTalks
- Authors@Google: Selly Thiam
- Authors@Google: Tom Corwin
- Women@Google: Eve Ensler
- Talks@Google: Fred Hertz
- Authors@Google: Bob Gilbreath
- Authors@Google: Jeff Wise
- Mick Flannery @Google Dublin
- Authors@Google: Bill Barnes
- Muscians@Google: Mumford and Sons
- Authors@Google: Chitra Divakaruni
- Authors@Google: Scotty McLennan
New Videos from GoogleWebmasterHelp
- How will Google search work with pages built with GWT?
- If I use multiple versions of a phrase, would it be seen as keyword spam?
- How can I add more than 1,000,000 URLs to a Sitemap?
- Can having dofollow comments on my blog affect its reputation?
New Videos from SESConferenceExpo
- Evaluating Internet marketing agencies with Topseos.com, exhibitor at SES London 2010
- Multilingual PPC campaigns with Jellyfish at SES London 2010
- PRWeb.com expands its UK services at SES London 2010
- Outsourcing services – Indus Net Technologies exhibits at SES London 2010
- SES London 2010 attendee testimonials
- Digital Media meets party politics with Kate Kaye, ClickZ at SES London 2010
New Videos from GoogleAdManager
New Videos from SearchStories
New Videos from FastForward
- How has the recession affected your marketing plans?
- Quels sont les 3 éléments clés auxquels les marketeurs canadiens doivent penser?
- What are some trends that you are seeing in Canadian marketing today?
- What are some key things Canadian government marketers should keep in mind right now?
- How is the relationship between traditional and digital marketing changing in Canada?
- How did digital marketing impact your Remembrance campaign?
- How have you used technology to motivate Canadians to get involved?
New Videos from GoogleStudents
New Videos from Google
New Videos from googleanalytics
New Videos from GoogleChannelUK
- How to create your free website
- Get a Free Website from GetBusinessOnline.co.uk
- AdWords: Create your first campaign!
New Videos from GoogleBusiness
- Media Sandbox Data Visualizations
- Opportunities Tab – Keyword Ideas
- AdWords: Control your costs
- AdWords: Measure your success
New Videos from Google for the week of 2/19/2010
Google has not created many new videos for AdWords in the past few weeks. However, they have launched a new social networking option in GMail called Buzz. Our featured video looks through Google Buzz.
Another video that is worth watching is about reaching Mom’s online: MomDotCom Webinar 2/9/2010
New Videos from GoogleChannelUK
- Opportunities tab – keyword suggestions
- Street View Trike at Moses Mabhida Stadium, South Africa
- AdWords: Control your costs
New Videos from GoogleBusiness
New Videos from AtGoogleTalks
- Authors@Google: Tom Chatfield, "Fun Inc": Why Games are the 21st Century’s Most Serious Business
- Authors@Google: Trey Ratcliff
- Authors@Google: Rebecca Goldstein
New Videos from Google
- Highlights of the Get inside the Games Press Conference
- Get inside the Games with Google Press Conference
New Videos from GoogleWebmasterHelp
- Is it worth spending time on creating tags and categories?
- Will Google offer ranking reports?
- Are nofollow links irrelevant?
New Videos from GoogleApps
- Google Apps – A visualization
- DSL Extreme switches to Google Apps
- Setting Up Gmail Delegation
- Clarkstown Central School District builds a collaborative curriculum with Google Apps Education
- Setting Up Google Calendar Delegation
New Videos from GoogleTechTalks
- The Query Complexity of Estimating Weighted Averages
- AFTR the Fire: Carrier Networks and Incremental Deployment of IPv6
New Videos for the week of 1/25/2010
The new video for this week our out and there are a few favorites we’re going to promote this week.
The first does not come from YouTube, but from Yahoo. See the major changes at Yahoo Search Marketing.
I don’t know many people who have bought Google TV ads yet (if you have a story to share, just let me know). However, this video from Google TV Ads is not just about creating TV ads; it has some nice info about creating messages as well.
Over the past week, Google has made two major changes to Mobile ads. The first one is the ability for you to customize which carriers and operating systems will show your ads. The second one allows you to use clickable phone numbers in your mobile ads that are shown on ‘Phones with full HTML browsers’. You could already add a clickable phone number to a standard mobile ad. Here’s a video explaining how this works with your local business center account.
The Rest of the Videos
Here are the newest videos from each of your subscriptions. To change the subscriptions for which you receive updates, or to turn off updates, go to your email options
New Videos from Fast Forward
- How have you leveraged new marketing platforms to bring awareness of your cause?
- Comment Mazda différencie concrètement son message marketing pour marché francophone?
- How did you navigate through brand transformation?
- How can marketers leverage technology to enhance their marketing messages?
- What role is social media/user generated content playing in your marketing strategies?
New Videos from Google Business
New Videos from At Google Talks
New Videos from Google
New Videos from Google WebmasterHelp
- Is cross-linking websites bad?
- 2010 search predictions
- State of the Index 2009
- What are some best practices for indicating breadcrumbs?
New Videos from Google Apps
- Print settings for document annotations in Google Docs
- Translate a word, phrase, or document in Google Docs
- Use the Equation Editor in Google Docs
New Videos from google tech talks
- The Role of Sacramental Plants in Sustainable Communities in the Western Amazon
- The Hardest Questions Aren’t on the Test: Lessons from an Innovative Urban School
- SourceMap.org: Mapping Your Footprint
- Go Behave! A BDD Framework for the Go Programming Language
- Handmade Expressions: Fighting Poverty Through Fair Trade
New Videos for the Week of 1/8/2010
The year is still very light on videos.
Google did finally make a playlist of content network basics. These videos are not new, but as there’s very little new this week; and the content network is so important; its worth highlighting their videos again.
New Videos from googletechtalks
New Videos from YahooAdBuzz’s Favorites
New Videos from GoogleMobileBlog
New Videos from AtGoogleTalks
New Videos For the December 09 Holidays
The holiday weeks have left us fairly light on videos the past two weeks. Since I missed the holiday video post, I’ve included both weeks together (which still makes this lighter than past weeks).
There aren’t any must see videos. If you’re into Analytics, than this Q&A video with Avanish & Nick will keep you entertained for 20 minutes.
Since we mostly talk marketing on this blog, we rarely examine some of the other videos that can be found. I’m a big fan of Google Tech Talks. Google has experts come into their offices several times a month to give presentations, answer Q&A, etc. All of these videos are recorded and stored on YouTube. The latest is about Personal Informational Management. This is approached from the tech provider standpoint about how different people organize info and how you can offer services.
As I’m an organizational junkie. I have meeting rules, Outlook rules, email rules, RSS rules, etc that would drive most people crazy; but they let me get a tremendous amount done; I like examining the different ways that people use technology to pick up tidbits here and there. It also helps with making system workflows when you want to organize your information to be part of someone’s daily life.
Videos from the Week of 12/24/09
New Videos from AtGoogleTalks
- Authors@Google: Stephen Elliott
- Authors@Google: Jennifer Jordan
- Musicians@Google: Tony Fletcher
- Authors@Google: Ben Huh
New Videos from Google
New Videos from GoogleChannelUK
New Videos from Google Developers
New Videos from googletechtalks
New Videos from google analytics
Videos for the Week of 12/28/09.
New Videos from Yahoo Ad Buzz
New Google & Yahoo Videos for the week of 12/11/09. Bonus SES & Wordstream Videos.
Most of the new videos this week are for developers. If you’re on the more technical side; take a look – there’s a lot of good stuff.
For advertisers, there are two key videos to watch this week.
The first is one of the new features Google Analytics just added – the ability to make notes inside your analytics account. Video here: Google Analytics Annotations.
On a global average, conversion rates do not average much by position; however, there are exceptions. Fred (one of my favorite people at Google) did a short video on how to find conversion rates by position in Google Analytics. Video here: AdWords Conversion Rate by Ad Position.
Here are the rest of the new videos for this week.
If you’ve ever wanted to learn about Wordstream (an interesting keyword tool with a free version to test out) or wonder what is happening at SES Chicago this week; at the bottom of this post is an overview of Wordstream and the SES videos.
New Videos from GoogleBusiness
New Videos from YahooAdBuzz
New Videos from AtGoogleTalks
New Videos from Google
- Real Time Search Event
- Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
- Eric Schmidt at the Michael Hammer Memorial Lecture
- Real Time Search
- Google Goggles
- We’re a Favorite Place on Google
New Videos from content network
New Videos from Google Channel UK
New Videos from Google Developers
- Campfire One: GWT 2.0 with Speed Tracer (pt. 5)
- Campfire One: GWT 2.0 with Speed Tracer (pt. 3)
- Campfire One: GWT 2.0 with Speed Tracer (pt. 6)
- Campfire One: GWT 2.0 with Speed Tracer (pt. 2)
- Campfire One: GWT 2.0 with Speed Tracer (pt. 4)
- Campfire One: GWT 2.0 with Speed Tracer (pt. 1)
- Rendering in WebKit
- Google Chrome Extensions: Identity, Signing and Auto Update
- Google Chrome Extensions: UI Design
- Google Chrome Extensions: Content Scripts and Isolated Worlds
- Google Chrome Extensions: Developing and Debugging
- Google Chrome Extensions: Extension Message Passing
- Google Chrome Extensions: Platform Design
- Google Chrome Extensions: Security
- Google Chrome Extensions: Publishing
- Painting in Chromium
- Overview of Google Web Toolkit 2.0
- Google Web Toolkit 2.0 New Features
- Speed Tracer Tutorial
- WebKit Layout Tests (in Chromium)
- The Chromium WebKit API
New Videos from Google Tech Talks
- Press Conference: Innovation and the Transformation of the Global Energy System
- Born to be Good: The Science of a Meaningful Life
- On Compressing the Textual Web
New Videos from Google analytics
New Videos from: [Eric Speaks]
- Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
- Eric Schmidt at the Michael Hammer Memorial Lecture
New Videos from: [Executive Talks]
- Eric Schmidt at Capitalism and the Future, held by LIVE from the NYPL & the Aspen Institute
- Eric Schmidt at the Michael Hammer Memorial Lecture
New Videos from SES Conference Expo
- Google holiday bonus analytics features at SES Chicago 2009
- Social affiliate marketing and analytics by Dan Siroker, co-founder, Spreadly, at SES Chicago 2009
- Searching for Santa at SES Chicago 2009
- How to do keyword research with Christine Churchill at SES Chicago 2009
- Future of Search and author of Search Patterns, Peter Morville at SES Chicago
- What would Google do, Jeff Jarvis, slams Rupert Murdoch over Google’s role at SES Chicago
New Videos from WordStream SEM
New Videos for the week of 12/5/09 with a bonus: Learn How to Target GMail
Below are all the latest videos from Official Google & Yahoo channels.
This week we are going to feature a video non a non-official source because of a great piece of information it contains. It’s not uncommon for Google employees to make great videos that do not go through ‘official’ channels. Sometimes these videos stay, sometimes they are taken down, sometimes they reappear in official channels.
It’s hard to say what will happen with this one – but if you ever want your ads to show in GMail – this 3 minute video will make your life easier.
Special thanks to Shelley for finding and sharing this video.
New Videos from Google Business
New Videos from Yahoo Ad Buzz
New Videos from At Google Talks
New Videos from Google
- Personalized Search
- Breakthrough Learning in a Digital Age – Day 1 – Keynote – Geoff Canada
- Breakthrough Learning in a Digital Age – Closing Panel: Breakthrough Ideas to Drive Student Success
- Breakthrough Learning in a Digital Age – Session IV: Teachers for a Digital Age
- Breakthrough Learning in a Digital Age – Session III. New Learning Designs
- Breakthrough Learning in a Digital Age – Session II. Literacy 2.0
- Breakthrough Learning in a Digital Age – Session I. The Next Revolution in Learning
New Videos from Google Webmaster Help
- What do you predict will be the big changes to search in the next few years?
- What are some running gags at Google?
New Videos from Google Channel UK
- Street View – explore even more amazing locations
- Discover UNESCO World Heritage with Street View
- Gone Google campaign – Europe
- Gone Google campaign – UK building projection
New Videos from Google Developers
New Videos from Google techtalks
- Innovation and the Transformation of the Global Energy System
- Nutrients for Better Mental Performance
- Your Brain at Work
New Videos from Google privacy
New Videos from Google AdManager
Video Friday for 11/27/09: All the New Google Videos in One Place
The week has been fairly quiet for new videos with everyone making Thanksgiving plans. However, there are still a few top videos and news for the week.
Google has quietly rolled out a dedicated content network channel.
The top tier videos to watch:
- Episode # 3 – Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski
- If you aren’t up-to-speed with the new adPlanner interface, these are good videos: Ad Planner: Defining an Audience & Ad Planner: Basic Navigation
- If you missed Google’s custom music search announcement, you can see the info here: Music search feature launch highlights
- The possibilities for automatically adding captions to YouTube have far reaching product implications down the road. Initial info: Google Announces Automatic Captions on YouTube
All of Google’s official channels can be seen in one place under our YouTube subscription page. We’re trying to find all the Yahoo ones as well (and adCenter if they ever add any). If you see new official search channels, please let us know.
New Videos from Google Business
- 2009 WPP-Google Marketing Research Awards Summary
- Ad Planner: Defining an Audience
- Ad Planner: Basic Navigation
New Videos from Google Mobile Blog
New Videos from At Google Talks
- Authors@Google: Michael Specter
- Authors@Google: Ray Anderson
- Authors@Google: Jerome Glenn
- Authors@ Google: Christopher McDougall
- Authors@Google: Ken Auletta
- Authors@Google-Dublin – David McWilliams
- Artist@Google: David LeBatard (aka LEBO)
- Authors@Google: Josh Bazell
New Videos from Google
- Music search feature launch highlights
- Google Announces Automatic Captions on YouTube
- Learn how to video chat in orkut
- Google Chrome OS Open Source Project Announcement
New Videos from Google Webmaster Help
New Videos from content network
New Videos from Google tech talks
- Search User Interfaces
- Latency and Cost Tradeoffs for Efficient Peer-to-Peer Assisted Content Distribution
- Languages Matter
- The Truth About Your Food
- How and When Prototyping Practices Affect Design Performance
New Videos from Google privacy
New Videos from Google analytics
Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well
This Friday there are also a few videos from Yahoo as well. If you know of any good Yahoo (or adCenter – some on Microsoft) YouTube channels, please leave a note in the comments and I’ll add them to the list of subscriptions.
Google UK did a fun video on Organise your account for better results! (You can tell it’s UK by the spelling of Organize. This is why you should have different US and UK campaigns even though we both speak some dialect of English).
My favorite video of the week is Planning and Running your First Experiment with Google Website Optimizer as it has an actual demo of the website optimizer. Multivariate really isn’t a scary word.
If you’re a tech junkie and have been wondering what the Chrome OS would look like, here it is: Google Chrome OS Open Source Project Announcement. I have a lot of thoughts around this one; such as Google Gears needs to be about 100x better before this will truly work; but at least Google realizes this should only be on netbooks at the moment.
And lastly, if you wanted to see the entire Physicians Marketing Webinar that was posted earlier this week; but was missing the last 30+ minutes; the full version is finally live and can be seen here: Connecting with Physicians Online Webinar
New Videos from Google Channel UK
- AdWords: Organise your account for better results!
- Google Local Business Centre Introduction
- Staying safe on YouTube
New Videos from Google Business
- Connecting with Physicians Online Webinar
- Driving International Success: Reaching Auto Consumers Globally
New Videos from Yahoo Ad Buzz’s Favorites
New Videos from Google
- Google Chrome OS Open Source Project Announcement
- Google & Food Network Celebrate Thanksgiving
- Automatic Captions in YouTube Demo
- Text Translation on Google Translate
New Videos from Google Webmaster Help
- Can moving my website to "the cloud" harm my listings?
- Google Search Tips
- Why would an FAQ page rank above a site’s homepage?
- Google’s YouTube Channels
New Videos from website optimizer
- Planning and Running your First Experiment with Google Website Optimizer
- Introducing the Website Optimizer Experiment Management API
New Videos from Google Apps
New Videos from Google Developers
New Videos from Google tech talks
- The Truth About Your Food
- How and When Prototyping Practices Affect Design Performance
- Mainstreaming Psychedelics: From FDA to Harvard to Burning Man
- Learning from Code History
- The MIT Energy Initiative: Sustainable Energy and Terawatt-Scale Photovoltaics
- GTAC 2009 – Closing Panel Discussion
How to Video: Getting Started with Website Optimizer is Easy
Google’s website optimizer is an amazing tool, at a great price point – free. It allows you to do A/B testing or multivariate testing of your pages to see which ones increase conversion rates.
It sounds complicated – and on the backend it is. However, it’s not that hard to get started with website optimizer and get tests up and running. Google recently did an hour and a half webinar on the Website Optimizer with a live demo of creating actual experiments so you can see how to get up and running.
If you haven’t used the optimizer yet, or you are scared to use it as it sounds too technical – then this is a great video for you to watch. It’s pretty long, so if you just want to see an actual experiment being created jump to minute 41.
If you are reading this post outside of the blog (such as in email) you may need to click through to the website to view the video.
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