The 7 Most Under Used PPC Tools

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Posted: December 10, 2009

My latest SEL article it out entitled 7 Incredibly Valuable But Underused Free Tools For PPC Marketers.

It takes a look at some new ways to use these tools:

  1. Google Sets
  2. Tilde search operator
  3. Google Trends
  4. Ad Preview Tool
  5. adLabs Demographic Prediction
  6. adLabs Detecting Online Commercial Intent
  7. Site spidering with Google’s keyword tool

While many of these tools are not new – I discuss unique ways of using these tools to improve your PPC accounts.




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Comments

2 Responses to “The 7 Most Under Used PPC Tools”

  1. danielle on December 12th, 2009 6:57 pm

    how about Google Insights? do you use it as often as the other tools? thanks for the list!

    http://www.google.com/insights/search/#

  2. Brad Geddes aka eWhisper on December 15th, 2009 8:27 am

    I like Google insights as well.

    I think the ability to project search changes into the future is fascinating. I also like the easy comparison of geographic regions for a term.

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