Comments for bg Theory

Comment on The Last Post on bg Theory by Weekly PPC Roundup – First of the Year, 29 Great Links Edition

Weekly PPC Roundup – First of the Year, 29 Great Links Edition — Fri, 07 Jan 2011 08:45:46 +0000

[...] in this case) PPC Blog Roundup. The first story that caught our eye was Brad Geddes’ Last Post on bg Theory. Brad is leaving to focus on his latest endeavor, Certified Knowledge, an Adwords, PPC, and [...]

Comment on The Last Post on bg Theory by SearchCap: The Day In Search, January 6, 2011

SearchCap: The Day In Search, January 6, 2011 — Thu, 06 Jan 2011 22:13:06 +0000

[...] The Last Post on bg Theory, http://www.bgtheory.com [...]

Comment on Using Symbols in Ad Copy can have Dramatic Effects on CTR by Ad Text Tip: Using Symbols in PPC Ad Text

Ad Text Tip: Using Symbols in PPC Ad Text — Thu, 06 Jan 2011 11:23:29 +0000

[...] http://www.bgtheory.com/blog/using-symbols-in-ad-copy-can-have-dramatic-effects-on-ctr/ Share with Friends: [...]

Comment on Introducing Marketing Nirvana – The newest Webmaster Radio Show by Kris

Kris — Tue, 04 Jan 2011 01:11:42 +0000

BoostCTR is a very interesting idea. I’m thinking of trying it for myself and my clients.

Comment on Google’s New Match Type Now Live – Modified Broad Match by The Top 10 Paid Search Features You Might Have Missed In 2010

The Top 10 Paid Search Features You Might Have Missed In 2010 — Mon, 03 Jan 2011 13:49:26 +0000

[...] match can match your keywords to search queries that have nothing to do with your business. The broad match modifier is a nice compromise between lots of traffic, and still making that traffic [...]

Comment on How to Set up a Google Instant Experiment for AdWords by 5 Things to Try With Google AdWords Campaign Experiments (ACE) | Clix Marketing PPC Blog

Mon, 20 Dec 2010 23:41:06 +0000

[...] Geddes wrote a great article (as usual) on the bg Theory blog about using ACE to test new keyword suggestions from Google [...]

Comment on Are Search Queries Becoming Even More Unique? Statistics from Google by 3 social trends your business must know for 2011 planning « The Bazaarvoice Social Commerce Blog

Wed, 15 Dec 2010 18:11:28 +0000

[...] is more likely to match a search query from another customer. Google reported in May this year that 54.5% of queries are greater than three words, and 70% have no exact matched keywords. UGC helps capture long tail searches, as well as common [...]

Comment on How to Set up a Google Instant Experiment for AdWords by Five New AdWords Tools that Can Help You Move the Needle | Search Engine Journal

Wed, 15 Dec 2010 14:01:21 +0000

[...] This can really be a killer feature for an advertiser. Basically AdWords Campaign Experiments (ACE) allows you to split test various elements of your campaigns. Split testing landing pages and ad text are basically old hat at this point (and there are certainly plenty of things to test around ad text and landing page optimization), but the ability to create tests for things like modified broad match, campaign structures, and ad groups with and without specific keywords is very, very powerful. One of my favorite tests to create with this option is to take campaigns with liberal use of broad or phrase match and give modified broad match a try. Joe Kershbaum at Search Engine Watch had some other great ideas, and as usual Brad Geddes had a really interesting idea to try out. [...]

Comment on Avoid the Downward Quality Score Spiral by Is Google Changing Quality Score Rules Again?

Is Google Changing Quality Score Rules Again? — Mon, 06 Dec 2010 12:04:43 +0000

[...] features stop working as well until you finally receive the message that the ad is not being displayed due to low quality [...]

Comment on Are Search Queries Becoming Even More Unique? Statistics from Google by Targeting Long Tail Keywords in Your Affiliate SEO Campaigns - 5 Star Affiliate Blogs

Thu, 02 Dec 2010 17:49:32 +0000

[...] comprise a sizable percentage of the search traffic volume. Consider these two stats from bg Theory: 20% of Google’s daily searches are new or haven’t been used in the last 6 months and 54.5% [...]