links for 2007-10-19

Kick Butt With Internal Site Search Analytics Â» Occam’s Razor by Avinash Kaushik

(tags: google+analytics internal+search)
Google AdWords Help Center: What is a ‘Quality Score’ and how is it calculated?

Google moving to a bit more transparancy in quality score. Much more here: http://www.bgtheory.com/blog/google-adwords-quality-score-factors-demystified/

(tags: google+adwords quality+score)
Secrets Of Google Quality Score Revealed!!! (Not.)

Some nice myths on quality score busted.

(tags: google+adwords quality+score)
Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey

Search ad trust much lower than several forms of advertising.

(tags: marketing+research)

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