links for 2008-04-05

PPC Blog Â» Google Changing Trademark Policy In The UK

This is a pretty big change to how Google handles trademarks in Ireland and the UK. Trademarks will now be handled the same way US ones are.

(tags: trademarks)
Split Testing Local Search

How to use GA with call tracking to split test info.

(tags: local+marketing, split+testing)

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