links for 2008-05-07

International Taxi Fare Calculator – World Taximeter

(tags: travel)
Microsoft Robotics

I’m always amazed at products MS produces that no one knows about. Want to program a robot? Use MS robotics studio.

(tags: robots)
Find Your Ad – Microsoft Digital Advertising Solutions

Nice checklist for not only finding ads, but some good articles about adCenter and ad copy.

(tags: adCenter)
KPIs: An Actionable Few – adCenter Analytics

KPIs are often misunderstood. This is a good read toward moving in the proper analytics direction.
” For a metric to be useful, it must be actionable. If you can’t influence it, for good or ill, it’s makes no difference.”

(tags: analytics, kpi)
Google Website Optimizer – 101 FREE Tips

(tags: websiteoptimizer)
Yahoo! Search Marketing Blog Â» Throw the Bad Clicks Out

How to run an invalid clicks report on YSM.

(tags: ysm)

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