Auto Marketing

Posted: July 15, 2004

In the United States today, almost everybody drives. The average family has over two cars, and many are looking to purchase a third. In fact, even with the increase in oil and gas prices that has occurred recently, Americans have not only driven more, they have also bought more cars, including those gas-guzzling SUV’s.

The fact of the matter is, American love to drive-and there’s little that’s going to stop this trend. Along with an increasingly high demand for cars, however, comes even greater competition for those who sell cars. In order to stand out among the rest of the dealerships, it is necessary to market autos effectively. And in what’s shaping up to be a bourgeoning Internet economy, the days are gone in which a dealership could put up hundreds of flags and a spotlight and expect cars to sell themselves.

In recent decades, many auto salesmen took their advertising to the television during the 1970’s and 1980’s. These practices continue today, with many famous “local celebrities” hawking used cars in the late hours of the day.

For a car dealership, especially a used car dealer ship, getting your name and location out to as many people as possible is the only way to stay ahead of the competition.

In the heavy flow of cars being bought and sold, auto marketing is the key to making sure that your dealership is where customers are going to shop.

Several important points include:

Many people opt to sell their cars online, on sites like eBay or Craigslist
The market has never been better for selling cars
Auto marketing represents the only way to get ahead of the pack when it comes to the highly competitive world of car sales

While the proliferation of Internet car trading is circumventing the car selling industry, the smart way to make sure that your company maintains a solid piece of the auto market share is to actually turn the Internet to your advantage.

If an auto seller were to put an advertisement online, directly in the place where people searching for used cars would see it, then you could increase your customer base by the power of the Internet. And with over 100 million Americans logging in everyday, that’s a lot of customers.

Placing your ad where they can see it is a simple matter of geo-targeting. Basically, this entails that your auto marketing include a search-based advertising element, making sure that when people in your community put in “used cars” into their favorite search engine, your ad is likely to be waiting when the results come up.

Online searches represent the best possibility in terms of auto marketing right now.

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