Car Marketing

Posted: June 25, 2005

It’s a familiar scenario these days. Mom, Dad, Johnny, and Jane all having their own cars, and only seeming to talk to each other on their cell phones—with a family plan of course.

In fact, although the national average for families still hovers at around 2 or more cars per family, it is clear that when you factor in the poor who cannot afford to own a car at all (like many of the unfortunate people trapped in the gulf region in the aftermath of Hurricane Katrina) that many families own far more than two cars. Many American families have one automobile for every driving age member of the family.

Add to this the fact that the political pundits were dead wrong about gasoline spending: not only have Americans kept driving in the face of US $70 a barrel for oil, they have driven more. And they have increased their purchases of gas guzzling SUV’s (not that hybrid cars begun holding their own in the market).

All this spells out that the car market has never been in a better place. The time for marketing your car dealership has never been better, and new technologies are making that marketing even more efficient at moving cars off the lot.

Car marketing in the 21st Century means utilizing all the tools that technology has brought us. Hanging up hundreds of flags and renting a spotlight is not enough advertising to bring in the modern consumer, who goes online for nearly everything these days.

Now, technology has been created allowing your car dealership to market itself directly to the people who are looking for cars in your community. This is not some future vision. With online, search-based advertising, car marketing has stepped into the information age in a big way.

Imagine, if you will, a person who is looking for a car in your community. What if every time this person puts in a search term like “car” or “buy” or “sale”, your company’s name popped up on their screen? This is exactly what car marketing is now capable of.

Successfully marketing your car dealership in today’s economy means utilizing the Internet to its full advantage. Search-based online advertising is the most cost-effective way to spend your marketing dollar. Consider it a giant hot air balloon with your company’s name written on the side, except instead of flying through the sky, your ad is presently tastefully on the computer screen of countless potential customers. This is exactly what marketing online is for your customers—a bright and clear sign of who you are, what you are selling, and the incredible deals that you can make.

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