Church Marketing

Posted: August 22, 2001

Religion may seem like a funny thing to market. Ask any pastor or local clerical committee, and you will find that church marketing is absolutely essential to maintaining a robust community of believers who congregate and support each other within a common system of beliefs and values.

Yet finding the right people is harder than it may seem. It is important, therefore, to develop church marketing in such a way that your house of worship attains high visibility among an appropriate demographic.

Marketing your church means finding out precisely who in your community may be brought in by a strong advertising campaign, and focusing your advertisements directly at that target audience. Increasing your congregation is a simple matter of finding a way to directly target the people who may be interested in coming to your church.

But how is it possible to access the minds, and hopefully the souls, of the people who would be interested in coming to your church? It is not enough to just place an ad in the yellow pages and a catchy phrase on a billboard next to the steeple.

In America today, both religious and secular people alike use the Internet use the Internet in high numbers. In fact, over 100 million people go online every day in order to look things up, pay their bills or even seek the meaning of life. In order to increase the size of its “flock” the modern church must be capable of placing ads directly where these people might see them.

Placing your ad in a search-based online advertising system is the only way to make sure that your online ad goes directly to the people who most want to see it.

Indeed, with modern church marketing practices, you can present your ad to everyone who types in the word “church”, or “God”, or even “help” into a search engine. It’s quite miraculous: you can actually place your ad exactly where it will be seen by the nearby people you want it to be seen by.

Owning a Church is no longer the province of the wealthy, or at least it does not have to be. With strong church marketing principles it is entirely possible to compete with the big boys, and without the massive amount of capital that the old guard maintains.

Many companies exist with the sole purpose of helping churches market themselves, but if you decide to go it alone, at least remember the ten commandments of church marketing: location, location, location, location, location, location, location, location, location, and location.

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