Computer Marketing

Posted: February 24, 2005

Computers are so prevalent today that it is hard to remember they were only invented a little over a half a century ago. It seems like every family has to have at least one computer now, and in the United States, many families own two or more. When you combine that with the over-100 million people who log onto the Internet every day in the US alone, you have quite a market for computers.

And due to the wide variety of applications and servicing that computers require, it is an incredible market indeed. Computer sales have consistently increased over the past 25 years, since the time when computers became more “user friendly”, and more useful for fulfilling tasks around the home. The computer has replaced not only the encyclopedia, but also in many cases the need for a concrete bank. With more and more people balancing their accounts, renting movies, and even ordering groceries or pizzas on their computer, the time is right for expanding your computer business.

But what is the best way to go about marketing your computer company? Well, you already know the three rules of business and real estate, “location, location, and location”. It is just as true that your computer marketing must also concentrate on location. “Where is the best place to put my advertising?” should be a question on every small business owner’s tongue.

Of course, traditional computer marketing strategy begins with the print ad in the yellow pages. The more prominent these ads are, the more likely the customers you want to will see it. Many computer companies also send out mail including information about sales and coupons.

Donating old model computers to local schools can also be a good way to market your company. All those parents on the PTA board will feel like they can trust your business when it comes time to upgrade their family computer.

Yet still, something is missing. Ironically, one of the most untapped fields when it comes to computer marketing is online, search-based advertising. In this case, location truly is king. By placing an online ad in a targeted location, you can make sure that the people in your community who are most likely to want to buy a computer or computer accessories from you see it.

In fact, computer-marketing experts agree that getting in on the ground floor with a focused online advertising system is one of the best ways to increase sales and expand your business.

The trends are clear to those who wish to see them. With an expanding market for both computers and online advertising, computer marketing on the web is a perfect match.

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