Golf Marketing

Posted: July 8, 2005

Nothing is more satisfying than feeling your 7-iron swish through a ball, right on the sweet spot. When you hit the ball just right, it barely feels like you hit it at all, and then you get the added joy of watching your ball fly up and over the water, trees, and sand traps and land squarely on the green, 6 feet from the hole.

A long day on the links can provide memories to last a lifetime. Many people even remember the first time they went out, possibly with their Fathers or Grandfathers, and of the bonding that can happen on such a deceptively simple walk in the park. Marketing a golf course is about capturing that feeling and those memories, bottling it, and letting everyone know that you are selling it at a great price.

Once you have all the grass trimmed just right and the menu perfected in the clubhouse with just the right blend of dishes, you still have the biggest business problem left: finding customers. Golf marketing is the single most neglected aspect of the golfing business, and that is an amazing fact considering that most experts agree that marketing your golf course is the best way to break through from a struggling startup to a full blown 18-holer with all the amenities and a constantly booked course.

But knowing where to market your course is about as tricky as any other aspect of business. Many people know the rudiments of good business, offering a good product or service at a good price, but many people also never take advantage of the technologies that allow you to take simple advertising techniques and translate them into profits.

With over 100 millions people logging on in the United States alone it comes as no surprise that marketing your golf course online is the single best way to attract customers directly. Imagine, if you will, casting a giant net around all of the millions of golfing enthusiasts the world over, and letting them know where your course is and what you are offering. Now, you can virtually do this. Turning online advertising into profits is as simple as harnessing the power of the Internet’s most powerful tool, the search.

Search-based, online advertising represents the most effective technology for bringing in customers. By geo-targeting the exact people that you want coming to your golf course, you are acting as your own experienced caddy when it comes time to take a look at your current financial situation.

Don’t get stuck on the back nine: becoming the Tiger Woods of golf courses is as easy as advertising online today.

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