Insurance Marketing

Posted: August 19, 2005

Living without insurance is like walking a tightrope high above the concrete ground—without a net. One false move and you could plummet to the ground, several stories below. Insurance is the net that carefully breaks your fall, letting you bounce once or twice before coming to a rest, somewhat wiser, a little bit scared, but none the worse for wear.

Insurance companies provide financial support for all sorts of unforeseeable things. From fire insurance to life insurance, no matter what goes wrong, the well insured need not worry about the financial consequences. Insurance provides a bulwark against the worst-case scenario. Whatever unfortunate circumstance may befall us, you can be sure that there is an insurance company ready and willing to provide a plan for those eventual circumstances.

But with all the competition surrounding insurance companies, it can be hard for one to stick out from the rest. Offering good rates, putting an ad on TV or in the yellow pages, and other well-trod marketing techniques are not pulling the weight they used to. It’s clear that most customers are unwilling to search through miles of small-font advertisements before finding the insurance company that looks best for them.

A lucky fluke brought us the Aflac duck, one of the most widely recognized spokespersons of late, and the Geiko Gecko—is he English?—has been pulling some weight of his own. But in order to hire one of the high profile advertising firms that brought us these anthropomorphic creations can break the bank of most small to medium-sized insurance companies.

Advertising online represents one of the best ways for the smaller company to get ahead in the modern world of insurance marketing. With modern advances allowing for more direct marketing of insurance plans mixed with the new technologies driving geo-targeting, things are looking up for those who wish to cast a wide insurance advertising net without spending too much of their budget.

Search-based, online advertising has the potential to reach all of the 100 million American users who log on every day. And when you attach your insurance marketing system to a popular vertical and geo-target your community, you are guaranteeing that every potential customer for your insurance firm will know where you are and what you are offering.

But don’t take my word for it. By signing up for an insurance marketing plan today you can see your profits rise and your salary and vacation days rise with them.

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