Changing PPC Bids - by Gaps
Posted: May 1, 2003
A bid gap is usually a $0.05-$0.10 or larger gap between two bidders. Often you will see such a gap between the 3rd and 4th bid when the top 3 positions are featured at Yahoo.
If such a bid gap exists, and this a bid position that fits your websites goals, you may have found the perfect place to feature your website.
This is a good strategy to find higher positioning for your website for the least amount possible.
These gaps often change, and this type of bidding can lead to changing your keyword bids often and on a regular basis. There is a need for PPC Bidding
Software to take advantage of this type of bidding technique.
Related Information:
- Changing PPC Bids - by Position
- Pay Per Click Bidding - Gap Bidding
- Changing PPC Bids - by ROI
- Remember your content bids
- Pay Per Click Bidding - Minimum Bids
Comments
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Upcoming Seminars:
Las Vegas Seminar Monday, November 17th
Washington DC area Seminar Tuesday, December 2nd
Houston Seminar Thursday, December 4th
Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city
Brad Geddes
Leslie Clark
Other Memberships
