Changing PPC Bids – by Position

Posted: May 1, 2003

This is when you want a particular position if the bid price does not exceed a certain amount.

If you find that the higher number of visitors from a premium position bid increases your sales numbers significantly over a middle position bid, then you are bidding to the top three or four positions depending on how many pay per click listings are featured on partner sites.

For such bids, you should have a cap in mind of how much you are willing to bid for such a position. If your competitors are outbidding you, then you have two options. Bid the top position that you can afford, or reevaluate your advertising numbers to see if the higher position is worth the increased cost for you.

You should not make the budget numbers fit your bids, your bids should fit your budget. However, if these numbers do not seem to coincide with what you want, this might be a good time to consider the value of a lifetime customer and internet visibility to see if you can afford to raise your bids.

These bids are very volatile for certain keywords and can lead to changing bids on a frequent basis. There is a need for PPC Bidding Software to take advantage of this type of bidding technique.

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