Pay Per Click Bidding - Low Positions

Posted: April 22, 2002

These are bids that are not seen on the first page of search results. Visitors that see these pay per click ads are usually comparison shopping, researching the keywords, or looking for very particular products and features.

These bids are good for sites that fall into one of the following:
? Low conversion percentages,
? Bidding on very expensive keywords and still want some visibility.
? Low average profit per sale
? Want increased visibility, but do not want to go full fledge into pay per click advertising.
? Low advertising budget

Advantages:
? Low bid prices
? Higher conversion percentage than other bid positions

Disadvantages:
? Low Visibility
? Can result in low CTR rates which can cause low click index on Overture or ads being slowed or disabled on Google AdWords keyword status.

This position is best for people who want an increase visibility on a low budget. It is also useful for affiliate accounts who link directly to a merchant site.

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