Pay Per Click Bidding - Position Bidding

Posted: May 1, 2002

Position bidding is when you have your pay per click bidding manager keep your website at a specific bid position. This can be a very useful technique if you want a particular internet visibility.

For instance, if the search results on Yahoo show the first four results at the top of the page for Overture, then bidding into position 4 means you will always be in the top results, however, you will pay less than positions 1 through 3.

Alternately, this technique is used to keep a site in position one. If you choose to bid to position one, it is also best to specify a max bid in your pay per click bid manager so that a sudden change in someone’s max bid does not cost you a lot of money.

I.E., if you have your bid manager always bid you to the top position, and suddenly someone jumps their top bid to $25, and you have a cap of $1, then you will be bid to the highest position that $1 can afford rather than paying over $25.

If you are using a human bid manger, this should not occur, but pay per click bidding software is rules based and follow the specific rules without the use of common sense.

Position bidding is very useful for defining the amount of internet exposure you want from your pay per click accounts.

You should monitor your total expenditure and cost per click as they can change over the course of a month depending on what your competition does. If used properly, this can be a very effective technique for finding many visitors and raising your brand awareness.

Related Information:

« Pay Per Click Bidding - Minimum Bids

Pay Per Click Bidding - Gap Bidding »