PPC Titles: Branding

Branding over Visitors – Higher Internet Visibility

If your main concern is branding, then you want to include your company name in the title. This will lead to an overall lower click through rate, but your company name will be seen by more people.

The hope of company name branding is that over time, people will enter your website address directly into their browser and not have to search for your name.

The other major advantage of branding is that if people hear the name a lot, they are more aware of its presence which leads to a higher confidence in the website.

People are more likely to trust and buy products from companies they trust.

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