PPC Titles: Branding
Posted: January 30, 2004
Branding over Visitors - Higher Internet Visibility
If your main concern is branding, then you want to include your company name in the title. This will lead to an overall lower click through rate, but your company name will be seen by more people.
The hope of company name branding is that over time, people will enter your website address directly into their browser and not have to search for your name.
The other major advantage of branding is that if people hear the name a lot, they are more aware of its presence which leads to a higher confidence in the website.
People are more likely to trust and buy products from companies they trust.
Related Information:
- PPC Titles: Branding and Visitors - I want it all...
- PPC Titles: Creating PPC Titles...
- PPC Titles: Visitors over Branding - Higher Click Through Rate...
- Description Writing: Branding Descriptions...
- Branding with Pay Per Click Advertising...
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