Comments on: Some Suggestions from Google About the Content Network

By: Seven Common Mistakes That Cause New Advertisers To Fail

Seven Common Mistakes That Cause New Advertisers To Fail — Mon, 17 Aug 2009 11:00:49 +0000

[...] It is better to have ten AdGroups of ten keywords than one AdGroup of 100 unrelated keywords. There isn’t a magic number for how many keywords should be in an AdGroup—at least if you’re targeting the search network. Google says that for ads appearing on the content network, only the first 50 words in an AdGroup are used to determine its theme. [...]

By: Google releases whitepaper on the content network’s effectiveness | bg Theory, LLC

Tue, 21 Apr 2009 15:07:52 +0000

[...] only mentions the CPA differences, not the bidding differences of successful [...]

By: Q&A - Why & how do I separate content vs search information in AdWords Reporting? | bg Theory, LLC

Sat, 13 Sep 2008 15:52:37 +0000

[...] Google suggestions on the content network [...]

By: Jordan Glasner

Jordan Glasner — Wed, 13 Feb 2008 01:55:22 +0000

Thanks for sharing. I just started working on the content network for my PPC program, and this post supported a few of my ideas.

By: Blog News Roundup - 02/06/08 | The Adventures of PPC Hero

Blog News Roundup - 02/06/08 | The Adventures of PPC Hero — Wed, 06 Feb 2008 20:06:53 +0000

[...] always looking for more information and tips that help us do even better. Brad Geddes has written a short blog post about the content work; the article is short but [...]