PPC Bidding Software

Posted: March 18, 2005

Automated Pay Per Click Bidding Software should be evaluated carefully before buying. You are entrusting your funds to these programs. They are great timesavers, and can be made to work very effectively for you. Below are the ones we’ve tested, and recommend. However, you should still manually check your pay per click accounts on a regular basis to ensure not only the software is working properly for you, but that you are using the proper rules for bidding based off of your website goals and competition.

Web Based PPC Bidding Software

GoToast - PPC Tracking, Bidding & Analysis Software

GoToast is one of the most comprehensive pay per click management systems around. It has many options for creating bidding rules for a large list of pay per click search engines. They have an easy to implement java or pixel based conversion tracking system with provides web analytics to the keyword level based on overall effectiveness or by ppc engine. Their system can track your campaigns to the keyword level. They also offer tools for implementing non pay per click campaign tracking (i.e. if you had an internet yellow page ad). This is one of the most recommended systems around.

Software Based PPC Bidding

BidRank - Automated Pay Per Click Bidding

BidRank is a unique bidding solution as its software you purchase once, and then it sits on your computer. If your computer is on, you know BidRank is working for you. The pay per click bidding features are very good, and BidRank has been offering their product since the early days of pay per click advertising and has grown with the industry. The software includes a very useful keyword wizard. BidRank comes in several different packages, including a stand along for just Overture, or manage many different pay per click search engines with their more robust products.

BidRank automated PPC bid management

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