Some Ideas for Split Testing AdWords

  • Test Ad
    • Text ad Headline
    • Description line 1
    • Description line 2
    • Display URL
    • Destination URL
  • Local business ad
    • Headline (try business name in the headline, this is one of the few times that’s very effective)
    • Description line 1
    • Description line 2
    • Display URL
    • Destination URL
    • Favicon
    • Business logo
  • Image ad
    • Static
    • Flash ad
  • Video ad
  • Mobile
    • Phone only
    • Carriers
    • Mobile site only
    • Mobile + phone
  • Keyword Match type
    • exact
    • phrase
    • broad
  • Ad Groups (or campaigns)
    • negative
    • negative embedded
  • Ad Position
    • Top
    • Right
  • Max CPC
  • Times
    • Time of day
    • Day of the week
    • Month of the year
  • Bidding
    • Manual bidding
    • Auto bidding
    • Preferred bidding
  • Landing Page
    • Homepage
    • Dedicated page
    • Microsite
    • Category page
    • Product specific page
  • Websites
  • Content network
    • CPC
    • CPM
    • Demographic
  • Search network
  • Google.com




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