Looksmart’s Vertical Comeback
ClickZ article on Looksmart’s new vertical based properties.
I took a look at the properties, did some searches on them, and can’t figure out what the big deal is. It looks like they put a different logo on each property, left them powered by the same database, put some predefined search queries (which all have looksmart.com URLs) and sent them on their way.
If I’m missing something valuable here, please feel free to comment. I do often miss things, but for the life of me, I can’t figure out what is with these properties.
Related Information:
- Vertical Marketing Numbers...
- Are Search Queries Becoming Even More Unique? Statistics from Google...
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