Speaking at SES on Ads in a Quality Score World


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In addition to speaking at SES on Creating Compelling Ads, I will also be speaking on ‘Ads in a Quality Score World‘.

I’ll be focusing on Google’s complex quality score formula. As the information is reviewed by Google for the AdWords Seminars, its as close to official as you’ll often see on the web by any non-Google employee.


If you’d like to dig more into how quality score works, there’s also a series of blog posts on the AdWords Quality Score Factors.




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